Alice in Wonderland

Tim Burton and Johnny Depp’s trip down the rabbit hole drew huge crowds, as “Alice in Wonderland” earned a whopping $116.3 million in its opening weekend — a record for a 3-D film.
The surprisingly huge total easily surpassed all other films in release and gave Walt Disney Studios an even bigger opening than that of the hugely popular 3-D film “Avatar.” It also marked the biggest opening weekend for a non-sequel.
“This is just one of those cultural phenomenons that has caught everybody’s interest,” said Chuck Viane, Disney’s president of distribution. “They don’t come like this very often.”
The film beat forecasts that ranged between $65 million-$75 million, and the surprising results added some intrigue to Oscar Sunday. Before the weekend, Disney and 20th Century Fox competed over the available 3-D ready screens; screens outfitted for 3-D are rapidly rising, but still amount to fewer than 4,000 in the U.S. and Canada.
Before “Alice,” many of those screens were still dedicated to Fox’s box-office behemoth, “Avatar,” which is up for nine Academy Awards on Sunday, including best picture.